Attracting and retaining volunteers takes work. All volunteer supported organizations struggle with this. However, your group stands to increase success through a commitment to recruiting and utilizing multiple promotional pathways.
First thing is first: Social Media
A growing majority of people find their information online. Having an up to date events page like Facebook will open up a world of opportunity. Not only can people view your page directly, but others can repost it to expand its reach. At the very least, maintain a Facebook and Instagram account. Without a doubt, your group needs social media and a social media manager to recruit volunteers. This is a great role for someone in your group who has the interest and know how. Check out our Social Media Guide for more tips on managing social media.
Meet Up Groups
Consider establishing a Meet Up Group. You may catch people who are new to the area looking for ways to connect, meet new people, get outside, etc.
This is a great opportunity for someone with a design eye in your group to put together an attractive flyer. Free templates are also available. Your audience is watershed- wide, which means you can take advantage of posting in businesses like Starbucks, grocery stores, libraries, community buildings, parks, etc. in multiple communities. Keep a list of potential places to post, places that have allowed you to post in the past, and places where each member can ask if it is allowed. By keeping a record of locations, your group can easily revisit these locations in the future.
Write your area papers to promote events and board meetings. Ask your municipality to publish your information in their quarterly newsletter or local TV channel. This is a great way to include your municipalities in your work. If you have a larger event planned or want to showcase your group’s work, consider writing the Post-Gazette and Tribune Review. It is great to develop contacts at media outlets when possible.
Schools + Groups
Teachers are often looking for external opportunities for their students and students may need community service work for college resumes. Start with developing contacts with environmentally focused clubs and courses, or start where you already have a connection. Serviced-based organizations like the Boy Scouts can also help with hands-on projects.
Host a Meet and Greet Event
Drum up interest and recognition for your group by hosting a fun meet and greet event. Create a connection with people by hosting a food/drink driven activity, like meeting at a brewery or having a picnic at a park with field games. Give an introduction of your group by sharing your goals and upcoming opportunities for people to get involved. Provide informational materials on your group and how to get involved.
Keep Track and Develop a Master Contact List
A big part of maintaining relationships with all of the above is organized and up to date record keeping. Know where can post flyers, who you can contact with a story, connections with schools and groups to make it easier to promote your next initiative. Always have sign in sheets at your events to allow for follow-up contact.
One of your group's goals should be to develop a comprehensive contact list for direct emails. Volunteer participation will wax and wane, but your group will experience more success through the above pathways and volunteer care, which will be discussed in an upcoming blog.